Business Name: Mediamora

Address: Melbourne VIC 3004

Category: Digital Marketing

official business logo of Mediamora

Description: Search Engine Optimization (SEO) is the method of enhancing the volume and quality of site visitors to a particular website or a particular web page via search engines like Google, Yahoo, Ask Jeeves and Bing. Search Engine Optimization aims to increase the volume and quality of site traffic to a particular website without spending a lot of money on paid advertisements. SEO also targets free traffic rather than paid or direct traffic. When SEO was introduced, there were two ways of optimization. The first one was to use on-page optimization techniques to improve the quality of content on a website. The second way to achieve search results optimization was to build link popularity to popular websites using reciprocal linking. Reciprocal linking is a strategy used by internet companies to show search results for a particular site if the owners of other sites would link to them in return for some kind of benefit.

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